In October 2020, Spotify and Anchor made it easy for creators to add any full-length Spotify tracks to their Anchor show. Building on the format’s early success alongside some of the standout shows we've already seen creators publish, we're excited to cement Music + Talk as a bridge between two worlds of audio—around the world.
Starting today, the Music + Talk format is available to podcasters in 15 more countries across Asia, Europe, and Latin America. Here’s the full list:
Music + Talk is all about freeing creators up to express themselves like never before, so we can’t wait to hear the next wave(s) of creativity from around the world—whether it’s deep-diving into new releases every week, experimenting with soundscapes to increase listeners’ productivity, an artist adding context to the release of their latest album, or simply talkin’ the blues. In addition to a new avenue for creativity, the expansion of Music + Talk enables creators in more markets around the world to grow their brand, reach larger audiences, and realize their monetization potential.
The feature also has a new look that makes it stand out more to listeners—and with listeners able to easily identify and discover Music + Talk shows on Spotify, the format is optimized for creator success. An updated color palette, visual identity, and new shapes (plus the official name!) are all meant to increase awareness for the format across audiences, as well as give creators a clear, tangible way to talk about their show.
And whether you’re a listener or creator—or in many cases, both!—you’ll notice some improvements to the overall experience. First and foremost, creators can now connect their Spotify playlists on mobile and desktop web for easy creation and access to their favorite songs; previously, this was available only on desktop web. Listeners will see clearer distinctions between the different segments of a Music + Talk show, as well as a preview of the artists featured in the episodes on the show page. We’ve also added a helpful tutorial video to walk creators through the Music + Talk process and answer any questions that may come up.
Finally, we’re excited to launch a Spotify-branded show called “Music + Talk: Unlocked”—which will showcase five independent, innovative uses of Music + Talk, and illustrate all the creation and consumption possibilities. Hopefully, it’ll serve as all-around inspiration, too!
To learn more and see who’s getting creative with their own Music + Talk shows, click here.